The Art At The Heart of The Business

David Bernstein of McCann-Erickson argues in his speech at the American Association of Advertising Agencies (4A's) 1964 Annual Meeting that the work of the advertiser is similar to that of a poet.

The Art At The Heart of The Business

David Bernstein

Who said this about the creative side of our business? Who called it

"THE POWER OF SO DEALING WITH THINGS AS TO AWAKEN IN US A WONDERFULLY FULL, NEW AND INTIMATE SENSE OF THEM, AND OF OUR RELATIONS WITH THEM?"

Bernbach?

Ogilvy?

Stan Freberg?

It was Matthew Arnold (the Victorian poet), and he was writing about poetry. So actually I cheated a little when I said the creative side of our business. But all of what he said applies.

In fact a lot of what our job is about poetry...

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