What I Believe About Advertising in Today's Marketing Environment
John F. Bergin
Today, according to the program, "three of America's most thoughtful and talented creative leaders will talk about their creative philosophies and what they think it takes to produce great advertising that intrigues, informs and motivates today's knowledgeable, ad-wise consumer."
Failing that... two of America's most thoughtful and talented creative leaders will do much the same thing.
(I mean . . . who needs Dave McCall?)
Actually, it's a peculiar and dreadful feeling being listed in those terms. So, I called my old friend, Tony Chevins, and I...