Corporate Advertising in the Seventies: Mobil Oil Corporation

Raymond D'Argenio from Mobil Oil Corporation discusses how Mobil revamped its approach to winning public acceptance at the American Association of Advertising Agencies (4A's) 1975 Eastern Annual Conference.

Corporate Advertising in the Seventies: Mobil Oil Corporation

Raymond D'Argenio

The American people have hated oil companies ever since the days of the Standard Oil Trust. Today, I'm pleased to report that this hate has been extended to all big business. Executives across the land are wringing their hands over the recent Harris poll reporting that trust in major U.S. companies is at an all time low.

But oil companies are certainly still tops on the public's hate list. Some of you may have read The Seven Sisters, Tony Sampson's new book which lumps us all together except...

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