A Progress Report: The Process of Self Regulation in Advertising

Len Matthews, Lorraine Reid, Kenneth Cox

In a joint speech to the Federal Trade Commission (FTC) in 1982, speakers from the American Association of Advertising Agencies (4A's) and the National Advertising Review Board (NARB) discuss the successes of self-regulation of advertising.

A Progress Report: The Process of Self Regulation in Advertising

Len Matthews, Lorraine Reid, Kenneth Cox

OPENING REMARKS LEN MATTHEWS RESIDENT, AAAA

TODAY THREE OF US ARE GOING TO TALK TO YOU ABOUT THE SELF-REGULATORY PROCESS IN ADVERTISING.

I USE THE WORD "PROCESS" ADVISEDLY, BECAUSE WHAT IS INVOLVED IS NO SINGLE STEP OR MECHANISM BUT A WHOLE SERIES OF STEPS AND MECHANISMS DESIGNED TO INSURE THE TRUTH AND ACCURACY OF ADVERTISING CLAIMS.

I AM GOING TO DEAL WITH WHAT HAPPENS BEFORE ADVERTISING GETS ON THE AIR OR INTO PRINT – AND I'M GOING TO DO THAT IN TEN MINUTES.

THEN...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands