Monadically or by paired comparison? Testing fragrances and flavours

Felix Schaefer

Session I of this seminar describes several experiences with product tests and mappings as development tools.

Monadically or by paired comparison? Testing fragrances and flavours

Felix Schaefer Schaefer Marktforschung GmbH, Germany

The question of 'the better method'

The question is quite an old one, the advantages and disadvantages of the two methods have been known and debated to and fro for decades. No wonder that as early as 1966, Blankenship suggested in an article

Let's bury paired comparisons!

The reply came swiftly: Haller argued

Let's not bury paired comparisons.

And there, it seems, we still stand today.

The typical arguments regarding paired comparisons are:

  • pro:

- economy (one sample necessary for testing two...

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