The Use of Research in Advertising
Jack Henry, Roy Bostock
Good morning. Jack Henry and I are delighted to be here.
Before we get into the presentation, I'd like to give you a little biographical information on Jack and me.
Jack Henry was born and raised in Wilmington, Delaware. He was educated at the University of Delaware where he received a Bachelors Degree with a major in mathematics. Jack joined the Procter & Gamble Company after graduation, as a trainee in the Market Research Department. He has spent his full career in the research department of Procter & Gamble. In...