The Use of Research in Advertising

Jack Henry from Procter and Gamble and Roy Bostock from Benton and Bowles give a presentation to the Federal Trade Commission (FTC) in 1979 on how consumer research is used by manufacturers of packaged goods.

The Use of Research in Advertising

Jack Henry, Roy Bostock

Good morning. Jack Henry and I are delighted to be here.

Before we get into the presentation, I'd like to give you a little biographical information on Jack and me.

Jack Henry was born and raised in Wilmington, Delaware. He was educated at the University of Delaware where he received a Bachelors Degree with a major in mathematics. Jack joined the Procter & Gamble Company after graduation, as a trainee in the Market Research Department. He has spent his full career in the research department of Procter & Gamble. In...

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