Advertising Self-Regulation

Raymond Petersen, William Tankersley, Lorraine Reid, Kenneth Cox

Four key speakers present an in-depth review of the advertising industry’s self-regulatory process to the Federal Trade Commission (FTC) in 1985.

Advertising Self-Regulation

Raymond Petersen, William Tankersley, Lorraine Reid, Kenneth Cox

GOOD MORNING. IT IS A PLEASURE TO BE HERE TODAY. AND ALTHOUGH IT IS MY FIRST ATTENDANCE AND SATISFIES MY SHAMELESS APPETITE FOR A MOMENT IN THE SPOTLIGHT, THIS IS THE TWELFTH JOINT PRESENTATION OF THE AMERICAN ADVERTISING FEDERATION, THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, AND THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. TO THE FEDERAL TRADE COMMISSION.

TODAY'S PRESENTATION WILL PROVIDE AN IN DEPTH REVIEW OF THE ADVERTISING INDUSTRY'S SELF-REGULATORY PROCESS.

BEFORE WE GET TOO DEEP, HOWEVER, LET ME MAKE AN OBSERVATION. WHEN THE IDEA OF ADVERTISING SELF-REGULATION...

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