Marketers challenged to pace changes in China's online video outlets: Digital Matters 2011
David Wolf
Read all of David Wolf's reports fromDigital Matters 2011.
Driven in part by a quest for legitimacy to aid listings in the US stock markets, China's online video industry has evolved. Its origins were as a repository of pirated movies and TV shows with a fig-leaf of user-generated content; it is becoming a viable alternative distribution channel for the world's film and television producers. That's the good news.
The bad news is that the channel is evolving so quickly that advertisers and...