Asia's digital publishers talk apps, not ads: Digital Matters 2011
David Wolf
Read all of David Wolf's reports fromDigital Matters 2011.
Monetizing digital distribution in the face of rampant piracy remains a challenge for content owners throughout Asia. The region remains a hub for piracy of movies, music, games, and now electronic books. But delivering newspapers and magazines via apps to smartphones and tablets is starting to show so much promise that several of Asia's leading publishers are speculating about a declining role for advertising in digital media in the region.
More readers, more money
First, apps...