The Fragrance that is Me. The Interrelation between Modes of Self-experience and Fragrance Choice
Hans-Otto Schmidt Haarman Reimer GmbH, Germany
Sensory Stimuli and their effect
Fragrance, like any other sensory stimulation, appeals to each of us in a very individual way. Above all, physical and chemical stimuli, which our brain turns into colour, sound or odour impressions, appeal to or communicate with our subconsciousness.
A single and well-defined stimulus such as the colour red, and electro-magnetical frequency of 400 to 470 billion, will have a stimulating effect on all of us. Whether we like this colour or whether we...