The fragrance that is me. The interrelation between modes of self-experience and fragrance choice

This paper illustrates non-verbal and psychology oriented test procedures to elucidate modes of self-experience relative to preferences for sensory stimuli, in particular for scents.

The Fragrance that is Me. The Interrelation between Modes of Self-experience and Fragrance Choice

Hans-Otto Schmidt Haarman Reimer GmbH, Germany

Sensory Stimuli and their effect

Fragrance, like any other sensory stimulation, appeals to each of us in a very individual way. Above all, physical and chemical stimuli, which our brain turns into colour, sound or odour impressions, appeal to or communicate with our subconsciousness.

A single and well-defined stimulus such as the colour red, and electro-magnetical frequency of 400 to 470 billion, will have a stimulating effect on all of us. Whether we like this colour or whether we...

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