An overview of the Effie Effectiveness Index: ranking the world's most effective agencies, advertisers and brands

This article provides an overview of the Effie Effectiveness Index, the website ranking the world's most effective agencies, advertisers and brands, launched in June 2011 by Effie Worldwide in partnership with Warc.

An overview of the Effie Effectiveness Index: ranking the world's most effective agencies, advertisers and brands

Browse the Effie Effectiveness Index at www.effieindex.com

The world currently spends around $400 billion a year on advertising – equivalent to the entire GDP of a national economy similar in scope and size to South Africa or Austria. Even with conflicting reports on worldwide economic prospects, that figure looks set to grow by at least five percent annually for the foreseeable future.

Given the size of spend, groups managing marketing communications budgets are increasingly hungry for more context around the impact of...

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