Doro Mobile Phones: Brilliantly simple
Principal Author: Dick Lumsden, Owl Marketing SolutionsContributing Authors: Chris Millington, Doro UK; Stu Campbell, FirePR; Paul Prince, The 7 Stars
Executive summary
This is a story that defines advertising effectiveness. At the start of 2010 Doro barely registered in the UK, with very low awareness and an almost non-existent market share. 12 months later however, and for a relatively modest expenditure on their first ever mass marketing campaign, they are established as a brand, leading a new category, partnered with some big name High Street retailers and have a market share of...