From listening to dialogue: Millward Brown's Eileen Campbell on the future of market research

Geoffrey Precourt

An overview of Campbell's speech at the ARF re:think event in March 2011. Campbell argues that entire marketing ecosystem is changing far too rapidly for anyone to come up with a fast, effective formula of how to engage, excite and motivate the buying public.

From listening to dialogue: Millward Brown's Eileen Campbell on the future of market research

Geoffrey Precourt Warc

To place a firm stake in the ground recognizing its place in the literature of academic and practitioner research, the Journal of Advertising Research (JAR), a publication of the Advertising Research Foundation, observed a half century of publication with two complementary issues: a special 50th anniversary edition and a 'Future of Advertising' number that kicked off the JAR's 2011 publishing year.

Millward Brown was the principal sponsor of the anniversary issue. And Eileen Campbell, Millward Brown global CEO, provided an anchor...

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