Warc Prize Asia 2011: Notes from the judging
The winner of the $5,000 Warc Prize for Asian Strategy had to impress a hugely experienced line-up of judges. The panel awarding the Prize consisted of eight senior clients at major brands, plus six agency-side strategy experts. These judges whittled down the 140 cases entered into the Prize through a number of rounds of scoring, discussion and voting.
The first round saw the judges scoring the papers. As the Prize was set up to reward brilliant strategic thinking, the marks in this round were weighted to favour insight and strategy. Quality of...