INPES: Le Progrès (Detection)

The INPES (The National Institute for Prevention and Health Education) wanted to encourage men and women in France of all sexual orientations and aged between 18 and 50 to ask their GP for a HIV test.

INPES: Le Progrès (Detection)

McCann Paris

CAMPAIGN DETAILS

Company Name: McCann ParisCountry: FranceClient name: INPESEntry category: Corporate Governance (CSR)Dates run: The Campaign ran from 7/1/2010 to 31/8/2010

CAMPAIGN SUMMARY

HIV still exists. Today, estimations show that 50 000 people in France are unknowingly living with HIV.

OBJECTIVES

The aim of this campaign is to encourage as many people as possible to ask their GP for an Aids test, in addition to risk prevention, in order to break the contamination chain (collective benefit) and allow HIV-infected people prompt access to care and...

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