Depaul UK: iHobo
Publicis London
CAMPAIGN DETAILS
Company Name: Publicis LondonCountry: United KingdomClient name: Depaul UKEntry category: Non-profit Organisations and Non-governmental BodiesDates run: The Campaign ran from 30/4/2010 to 30/4/2011
CAMPAIGN SUMMARY
“Depaul UK is a charity that helps young people who are homeless, vulnerable, and disadvantaged. Like most charities Depaul UK relies on voluntary donations. But with an ageing donor base (average age 65+) Depaul UK needed to find a way to connect with a younger audience in order to ensure a solid source of funding for the future. Previous...