Mimi Foundation: Rebuild their image
Leo Burnett
CAMPAIGN DETAILS
Company Name: Leo Burnett FranceCountry: FranceClient name: Mimi FoundationEntry category: Non-profit Organisations and Non-governmental BodiesDates run: The Campaign ran from 12/3/2010 to 28/2/2011
CAMPAIGN SUMMARY
Issue: How to get the French to make a donation to a foundation which is still unknown in France, given that the first factor which holds people back is a lack of trust in the charity? How to overcome the generally accepted idea that cancer can only be cured by medical science?
OBJECTIVES
Marketing Objectives: Collect a...