Mimi Foundation: Rebuild their image

The Mimi Foundation was a relatively unknown charity in France and wanted to raise awareness of itself and cancer treatments, in order to encourage people to donate towards building new Mimi Foundation centres.

Mimi Foundation: Rebuild their image

Leo Burnett

CAMPAIGN DETAILS

Company Name: Leo Burnett FranceCountry: FranceClient name: Mimi FoundationEntry category: Non-profit Organisations and Non-governmental BodiesDates run: The Campaign ran from 12/3/2010 to 28/2/2011

CAMPAIGN SUMMARY

Issue: How to get the French to make a donation to a foundation which is still unknown in France, given that the first factor which holds people back is a lack of trust in the charity? How to overcome the generally accepted idea that cancer can only be cured by medical science?

OBJECTIVES

Marketing Objectives: Collect a...

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