CAP48: Look me in the eyes
Air Brussels
CAMPAIGN DETAILS
Company Name: AirCountry: BelgiumClient name: CAP48 - RTBFEntry category: Non-profit Organisations and Non-governmental BodiesDates run: The Campaign ran from 31/8/2010 to 30/9/2010
CAMPAIGN SUMMARY
We usually distinguish between two types of campaigns in Charity Marketing: - solidarity awareness campaigns with the goal of initiating reflection and creating change in mentality and/or behaviours, and fundraising campaigns, aiming to collect more donations each year. In 2010, the aim for CAP48 was to combine and target these two goals in one single campaign. We...