CAP48: Look me in the eyes

Belgian charity CAP48 wanted a campaign that would increase awareness of the charity as well as increasing the amount of donations which would appeal to all Belgians.

CAP48: Look me in the eyes

Air Brussels

CAMPAIGN DETAILS

Company Name: AirCountry: BelgiumClient name: CAP48 - RTBFEntry category: Non-profit Organisations and Non-governmental BodiesDates run: The Campaign ran from 31/8/2010 to 30/9/2010

CAMPAIGN SUMMARY

We usually distinguish between two types of campaigns in Charity Marketing: - solidarity awareness campaigns with the goal of initiating reflection and creating change in mentality and/or behaviours, and fundraising campaigns, aiming to collect more donations each year. In 2010, the aim for CAP48 was to combine and target these two goals in one single campaign. We...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands