Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women
Karen L. Mallia and Kasey Windels
For more than 40 years, doing creative work in advertising resembled the model depicted by Mad Men'sDon Draper. Mostly white, well-dressed male writers and art directors sat in their offices for days and brainstormed ideas, typed pithy headlines, and designed ads with press type, Spray-Mount, and foam core boards. Once the client bought an idea, they turned concepts into print ads and television commercials, often involving location shooting, weeks at...