Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women

Digital media has profoundly affected the advertising industry as new channels supplant traditional media and Internet advertising moves beyond rudimentary display ads to the likes of viral video and social networking.

Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women

Karen L. Mallia and Kasey Windels

For more than 40 years, doing creative work in advertising resembled the model depicted by Mad Men'sDon Draper. Mostly white, well-dressed male writers and art directors sat in their offices for days and brainstormed ideas, typed pithy headlines, and designed ads with press type, Spray-Mount, and foam core boards. Once the client bought an idea, they turned concepts into print ads and television commercials, often involving location shooting, weeks at...

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