Two countries united by a commoner

Allyson Stewart-Allen

Who'd have thought the republic of America would so enthusiastically want to rediscover its Britishness, embracing the idea of royal weddings, calamari hats and pageantry with such gusto, such preoccupation, such envy, such marketing opportunities? Allyson Stewart-Allen highlights some American brands that celebrated the British milestone marriage of the Duke and Duchess of Cambridge in various ways, some tasteful, some not, from Dunkin' Donuts to Toys R Us.

Two countries united by a commoner

Allyson Stewart-Allen International Marketing Partners

Allyson Stewart-Allen enjoys the commercial inventiveness that was sparked in the US by the recent royal wedding

WHO'D HAVE thought the republic of America would so enthusiastically want to rediscover its Britishness, embracing the idea of royal weddings, calamari hats and pageantry with such gusto, such preoccupation, such envy, such marketing opportunities?

A number of Americans and their brands celebrated the British milestone marriage of the Duke and Duchess of Cambridge in various ways, some tasteful, some not.

The slimming product Slim-Fast, of all brands, launched...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands