Branding: Digital architects needed
Vicky Bullen and Christian Barnett Coley Porter Bell
Using the analogy of builders versus architects in the construction industry, Vicky Bullen and Christian Barnett describe how to move beyond function and become a brand architect in the digital world
EVEN Acursory review of advertising history reveals that whenever a new medium appears, it takes time for advertisers to learn how to develop creative approaches that fully exploit its potential. So, early press ads reproduced the salesman on the doorstep and early television ads were simply animated press ads....