What management heretics believe in
Martin Kornberger and David Redhill Copenhagen Business School
Martin Kornberger and David Redhill describe how Deloitte Australia turned the management rule-book upside down, emerging with a heretical approach that not only solved the problem of haemorrhaging clients but became a template for professional services marketing
SAVE FORa few high-tech gadgets and other electronic perks, an executive from the 1970s would feel quite at ease in a state-of the-art professional services company of today. In fact, when it comes to managing these kinds of organisations the executive's role has...