The keys to Reckitt Benckiser's success
Camillo Pane RB UK
A major global player in the household health and personal care sectors, Reckitt Benckiser has had astonishing success in its ten-year life. Camillo Pane describes the company's culture and distinctive style that contribute to its momentum
THE FIRSTquestion people often ask is: ‘Who is Reckitt Benckiser?’ Our company name may not be familiar but our brands - Finish, Dettol, Nurofen, Vanish, Durex, Strepsils, VEET, Air Wick - are very well known. Most of them are literally household names found in kitchens, bathrooms, medicine cabinets and bedrooms...