The keys to Reckitt Benckiser's success

The company name may not be familiar but the brands are very well known. Most of them are literally household names found in kitchens, bathrooms, medicine cabinets and bedrooms nationwide.

The keys to Reckitt Benckiser's success

Camillo Pane RB UK

A major global player in the household health and personal care sectors, Reckitt Benckiser has had astonishing success in its ten-year life. Camillo Pane describes the company's culture and distinctive style that contribute to its momentum

THE FIRSTquestion people often ask is: ‘Who is Reckitt Benckiser?’ Our company name may not be familiar but our brands - Finish, Dettol, Nurofen, Vanish, Durex, Strepsils, VEET, Air Wick - are very well known. Most of them are literally household names found in kitchens, bathrooms, medicine cabinets and bedrooms...

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