Innovate to accumulate
David Simoes-Brown 100% Open
'Open innovation’ is making the transition from being the latest business concept to the mainstream of business practice. David Simoes-Brown describes how it promises to provide a short-cut to growth, offering a cost-effective method of sourcing new products and services
MANY INNOVATIVE and successful companies are discovering how to co-create new value with consumers, suppliers and customers. Yet there are fundamental differences in culture, skills and the approach to intellectual property when innovating with others.
Open innovation was first written about in 2003 by Henry Chesbrough, a professor at...