Navigating China's digital touchpoints
Lucy Zhang and Ashok Sethi GroupM and TNS
Not only does China practise socialism with 'Chinese characteristics’, it is widely acknowledged that internet in China has also acquired unique 'Chinese characteristics'. These unique characteristics include a high degree of user involvement, the net as a platform for expression, and widespread but low-value e-commerce. The internet has also developed a unique language in China which netizens use to communicate with each other and to express their emotions.
The value of the internet as a media vehicle in China is further enhanced by the fact that...