The rise of the shortcast online video market
Patrick Hourihan Yahoo
The growth in short form video consumption by UK consumers over the past two years has been a phenomenon – and what we are seeing in the digital space is a movement towards a model of the consumer as viewer rather than as user.
Every month there are nearly 25m people in the UK watching short clips of less than five minutes, building up a total of six billion videos. This has created a clear commercial opportunity for brands and advertisers, with the IAB UK's recent 2010 ad...