Advertising: What MPs really think

This report is designed to tease out themes from the results of four separate studies among MPs, using both quantitative and qualitative methodologies.

Advertising: What MPs really think

THEMES

As part of its mission to ‘understand advertising’ - its role, how it works, how it is perceived and its value to the UK society and economy - Credos commissioned ComRes to conduct research among MPs into perceptions of the industry.

This report is designed to tease out themes from the results of four separate studies among MPs, using both quantitative and qualitative methodologies.

Both in this report and in our research, a distinction has been made between the views of ‘Core Group’ MPs and the rest of the House. The criteria for selection...

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