Maxis10 Programme on Facebook

Maxis, one of Malaysia’s biggest telecoms companies, launched the Maxis10 Programme in May 2010 as part of the Maxis social media engagement plan, which revolved around a big idea of encouraging independent voices to give unbiased reviews of the firm's latest products.

Maxis10 Programme on Facebook

May 2010 – April 2011 Agency: Ogilvy PR Client: Maxis

Programme Description

Maxis is one of Malaysia's biggest telecoms companies, with interests in mobile phone networks and broadband internet.

The Maxis10 Programme was launched in May 2010 as part of the Maxis social media engagement plan, which revolved around a big idea of encouraging independent voices to give their free, fair and unbiased reviews of the latest technologies and devices from Maxis.

Its objective was to provide customers and the online public with a chance to experience avant-garde innovations in mobile technology and integrated...

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