The Future of Mobile Couponing

In marketing, a coupon is a ticket or document that can be exchanged by a consumer for a financial discount or rebate when purchasing an applicable product.

The Future of Mobile Couponing

Smart mobile couponing is a new form of mobile couponing that creates an opportunity for retailers, stores, packaged goods companies and marketers to communicate directly with the consumer.

INTRODUCTION

In marketing, a coupon is a ticket or document that can be exchanged by a consumer for a financial discount or rebate when purchasing an applicable product.

Coupons provide consumers with purchase incentives, offering them financial savings on goods and services or encouraging them to try something new. Coupons are a practical and successful marketing strategy to drive awareness, loyalty, repeat purchase and footfall and/or site...

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