The Feldwick Factor: How can we neutralise the effects of price so customers don't switch to a discount offer?
Paul Feldwick Origin Energy Australia
I work for an energy company. How can we neutralise the dominant effects of price, so our customers don't switch when approached on the doorstep with a rival's discount offer?
It's easy to make the assumption that a market like domestic energy is ‘all about price’. For one thing, the actual electricity or gas that's being sold isn't just similar from one company to another – often it's literally the same stuff, coming from the...