Marketing Bookshelf: Books That Influenced Me
Tony Prehn Lowe Thailand
All of Tony Prehn's career of more than 25 years has been spent at Lintas, now Lowe & Partners, making him a rarity in the job-hopping world of advertising. He is credited with setting up what is now Lowe's first agency in China, in 1992, and has held posts in Indonesia, Taiwan and Vietnam, where he was MD in 2000. He has been CEO of Lowe Thailand since 2003.
1 AN ACTOR PREPARES
By Konstantin Stanislavski Originally published 1936, Methuen Drama edition 2008
A seminal work for all would-be...