Post-Recession Marketing: Addressing a New, More Mindful Consumer

Benoît Tranzer

As economies recover around the world, global marketers face new challenges in relating to consumers.

Post-Recession Marketing: Addressing a New, More Mindful Consumer

Benoît Tranzer Millward Brown France

As economies recover around the world, global marketers face new challenges in relating to consumers. A new post-recession era is dawning. Consumers have revised their priorities, and advertising needs to speak differently to these consumers in the years to come if brands are to survive and thrive.

NEW TIMES, NEW ATTITUDES, NEW BEHAVIOR

The global recession is just one of many events that have undermined people's sense of security in the past decade. Terrorism, political instability, global warming, and the degradation of the environment were all...

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