John Quelch, Randall Rothenberg and SY Lau – Digital insights from the Tencent MIND conference 2011
David Tiltman
Tencent is one of China's biggest internet companies. Built around the highly successful QQ instant messaging platform, its business now includes an internet portal, social networking, microblogging and group buying.
Tencent MIND is its online branding methodology (Measurability; Interactive experience; Navigation; Differentiation), and is presented to advertisers and agencies to encourage usage of Tencent's platforms as ad vehicles.
Every year the company holds a conference for marketers and agencies featuring speakers from all over the world. The goal is to bring global...