Natural language processing. Verbatim text coding and data mining report generation

This paper highlights the techniques of natural language processing (NLP) and its applications in survey research, particularly in verbatim text coding and data mining report generation.

Natural language processing. Verbatim text coding and data mining report generation.

Josef Leung, AC NIelsen SRG, China andChing–Long Yeh, TA–TUNG Institute Of Technology, Taiwan.

INTRODUCTION

This paper highlights some techniques of natural language processing (NLP) and their applications in survey research. Natural languages are the languages which ordinary people read, speak and/or write, such as English, French, German, Spanish, Chinese, and Japanese, and so on. Robust natural language analysis helps extract information from the moderately ill-formed text, which is common in verbatim answers to open–ended questions. Techniques of natural language generation (NLG) have already...

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