Billboard Magazine: Billboard Influences

Six months after its launch into the crowded Brazilian market, music magazine Billboard remained largely unknown by advertisers and agencies, despite being a long-established and highly respected media brand in many other countries.

Billboard Magazine: Billboard Influences

AlmapBBDO

SUMMARY

Music is made of references. Magazines are made of printing dots. Based on these truths, we designed this campaign for Billboard magazine.

These are ads that show a music icon in dotted images. And the dots themselves are small illustrations of artists who have influenced the career and style of the music icons portrayed.

A key shows the percentage of each influence, like in the CMYK color model.

The color black is always shown with a bit of irony, in a reference to the behavior of a pop icon.

Bono Vox, for example, is...

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