Volaris Airlines: Los Angeles and San Francisco - A little bit more Mexican every day

This campaign by the low-cost Mexican airline, Volaris, launched two new flights on its service schedule from Mexico City to the US west coast.

Volaris Airlines: Los Angeles and San Francisco - A little bit more Mexican every day

Teran TBWA

SUMMARY

Mexican low cost airline Volaris is introducing its new flights from Mexico City to L.A and San Francisco.

Instead of encouraging people to visit usual attractions like Disneyland or the Golden Gate, we encourage Mexican people to fly to the US and visit their friends and relatives, and taking part in actual Mexican-American culture. We also wanted to make it humorous. The Cannes Lions 2010 finalist radio campaign relies on one basic principle. “In any English language sentence you can find a Mexican word”. It's true....

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