Radiostation Studio Brussels: Eternal Moonwalk

This case describes how Studio Brussels, a Belgian radio station, engaged its audience by using online and social media to pay tribute to Michael Jackson following the singer's death in June 2009.

Radiostation Studio Brussels: Eternal Moonwalk

Mortierbrigade

SUMMARY

On June 25th 2009, Michael Jackson, the "King of Pop", died. One of the biggest mournings of the century in the music industry.

Studio Brussels, a Belgian radio station, wanted to pay tribute to the King of Pop in its own original way.

We wanted to prove our positioning by showing we understood more than anyone else what Michael Jackson did for the music industry and what he meant for many music lovers.

Instead of looking back on his life and playing his music on the radio all day, we decided to let...

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