Hyundai A-League: The Great Christmas Wrapping Swindle
Lowe Sydney
SUMMARY
BRIEF:
Sell tickets to a Boxing Day football match between neighbourhood rivals, Gold Coast and Brisbane.
PROBLEM:
Our target was fickle, with the season average attendance a dismal 4000 per game.
To make matters worse, Boxing Day in Australia is usually reserved for watching cricket and finishing off leftover food from Christmas Day.
SOLUTION:
Free Gift Wrapping stalls throughout Brisbane in the lead up to Xmas. The paper appeared normal but actually featured tiny illustrations of Brisbane players in compromising situations. Thousands of shoppers, too preoccupied by their last minute...