Dove Men + Care: Dove Man (You're A Man)
Ogilvy France
SUMMARY
Despite all the competitive intensity in the male grooming category in the US in 2010, Dove Men+Care proved that communicating to real men in a way they truly can relate to is a powerful and effective creative strategy, making Dove Men+Care the fastest growing men’s brand of 2010.
Dove Men+Care is the Champion of Real Men.
63% of men feel stereotyped and misrepresented in the media1and despite a booming market, there was not a single men’s personal care brand that resonated with real, mature...