The way ahead. Multimedia CAPI in the field
Gerry Hahlo andHelen Lythgoe BMRB International, United Kingdom
CHANGE IN DATA COLLECTION METHODS
It is hard for us to believe now that only five years ago interviewers recorded responses on paper questionnaires which were mailed back to head office. 1993 saw the introduction of CAPI (Computer Assisted Personal Interviewing). Electronic questionnaires are constructed on computer by executives at head office, then e-mailed via modem to interviewers' homes throughout Britain and completed interviews are returned to us by e-mail at the end of each day's work.
The advantages of CAPI...