Lidl & Cª Project Viva: The Marathon For Water
Leo Burnett Lisboa
SUMMARY
In Guiné-Bissau, women have to walk the equivalent of a marathon in order to have access to basic things such as water. Lidl, a German supermarket with over 200 stores in Portugal decided to do something in order to shorten these distances. Lidl sponsored a project with the objective of raising enough funds for the construction of strategic located artesian wells in Guiné-Bissau to grant access to fresh water. Project Viva kicked off on December 6th of 2009 at the start of the Lisbon Marathon. Maria Buinen,...