Altius Foundation (iuve): 1 Kg of help - Message in a bottle

This Message in a Bottle campaign for the Altius Foundation - an international non-governmental organization focusing on education - publicized the Foundation´s work without any established budget.

Altius Foundation (iuve): 1 Kg of help - Message in a bottle

Leo Burnett Iberia

SUMMARY

The Altius Foundation is an international, non-governmental organization whose objective is to transform the lives of under-privileged children through training and educational development. It is active in 13 countries and helps more than 70,000 people a year.

The objective of the briefing provided by the Altius Foundation for the agency was to publicize the Foundation's work and fund-raising activity in order to be able to educate more children throughout the world. The response to this briefing could have been, as on so many...

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