Adidas Japan Baseball: Goo Touch Action
TBWA\Hakuhodo
SUMMARY
Adidas, the sports brand, wanted to convert as many Japanese baseball fans into Adidas fans, and attract them to Adidas shops to increase overall sales in the baseball category.
OUR IDEA
GIANTS “Goo Touch” Action.
Deliver the “Goo Touch “ action from Adidas to all baseball fans. A “Goo Touch” action is a gesture, used by Hara (a manager of the No.1 Japanese professional baseball team, YOMIURI GIANTS officially supported by Adidas) to praise his players during the games. Many baseball fans as well as GIANTS fans were eager to share this performance...