CBS Premiere Week and Pepsi Max: Monday To The Max

This case describes how CBS partnered with PepsiCo to introduce the first-ever placement of a video screen in the magazine, Entertainment Weekly.

CBS Premiere Week and Pepsi Max: Monday To The Max

OMD

SUMMARY

Led by the agency, CBS partnered with PepsiCo to introduce, in Entertainment Weekly, the first-ever placement of a video screen in a magazine. The innovation introduced readers to an ad with sight, sound and motion, delivering 40 minutes of video content to the printed page. Our goal was to ensure that messaging for CBS and PepsiMax would come to life while tying the print medium to a true television experience.

To create a fully integrated campaign, CBS’s Monday night line-up of hugely popular comedies were co-branded “Monday to...

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