Intel - Dell Swarm

This campaign revolutionized Intel's pm;one partner marketing efforts, exploiting core media and social triggers to ensure the widest possible coverage, stand out in people's minds and bring out Intel as a partner in revolutionising the online retail model.

Intel - Dell Swarm

OMD Singapore

SUMMARY

Intel’s Partner Marketing activities around Digital Marketing were pilot-driven but there was a need to revolutionize & lead partner marketing online efforts.

The attempt was to exploit core media and social triggers to ensure widest possible coverage, to stand-out in people’s minds and bring out Intel as a partner in revolutionising the online retail model.

An analysis of the target audience uncovered that they preferred to buy in a retail store due to the perception that they could negotiate a better deal. Insight was driven by a surprising trend in China where people...

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