2009 United Nations Climate Change Conference - Hopenhagen

This campaign rallied the people of the world to support a positive outcome at the critically important United Nations Framework Convention on Climate Change (COP15) in Copenhagen - by turning Copenhagen into Hopenhagen.

2009 United Nations Climate Change Conference - Hopenhagen

Ogilvy & Mather

SUMMARY

In late 2008, the Secretary General of the United Nations reached out to the global communications industry to ask for help rallying the people of the world to support a positive outcome at the critically important United Nations Framework Convention on Climate Change (COP15) in Copenhagen.

The challenge was more complex than mere awareness-raising. Twenty years of green campaigns had done a great job of showing the relevance of action on climate change to polar bears and tree frogs, and a very poor one of showing its relevance...

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