Visa Go Launch
AKQA
SUMMARY
A year after a sizzling IPO, how does a credit card company grow itself globally for the first time in the brand’s history, while continuing to add shareholder value in the face of one of the worst recessions in our nation’s history?
This was exactly the challenge we were faced with as we looked to relaunch the Visa brand in March of 2009. We knew that in order for Visa to succeed, we would need to bring Visa’s brand belief to life—“a brand of action”—to cardholders and noncardholders alike. We did this by finding unique,...